6 Reasons to Choose Roof Coating Instead of Replacement for your Next Commercial Roofing Project

Have you been told it’s time to replace your commercial roof, but you’re unsure if that’s the right decision?

In many cases, a full replacement isn’t what your roof needs. Instead, a roof coating could be your best option.

In this article we will cover 6 reasons that a roof coating, and not a full replacement, could be the best choice for your next commercial roofing project. We’ll look at:



1. What to do if your roof is still in good condition.
2. The surprising money saving benefits of a roof coating.
3. How to improve air quality and comfort (without extra A/C).
4. The best way to keep costs low.
5. How to impress potential buyers with a newly coated roof (while avoiding a replacement).
6. And how to take advantage of a deductible expense.

Don’t replace a roof that is still in good condition and just needs a facelift. A roof coating can significantly extend the lifespan of your roof by protecting it from cracking or “alligatoring.”

Excessive expansion and contraction caused by heat and cold can prematurely age your roof membrane, causing cracks, split seams, and blisters. These issues can seem like a reason to replace your roof, but a roof coating may be the answer.

A roof coating could extend the life of your roof up to 20 years, depending on the type of roof you have  and the coating you choose. A certified GAF MasterElite Roofing contractor can offer a 20 year No Dollar Limit warranty on metal roofs when a traditional coating is added. Ask your roofing contractor about the type of warranties available for your roof type and available roof coatings.

As long as your current roof has no wet insulation or active leaks, a roof coating is something to discuss  with your roofing contractor.

Roof coatings aren’t just an alternative to roof replacement, they are also a great way to save money on energy costs.

Roof coatings that have high reflectivity or high emissivity can reduce your energy costs significantly. High emissivity 📖 reduces your building’s cooling costs by deflecting heat absorbed from the sun, and it reduces the cost of heating in colder weather by retaining heat.



Advantage Roofing is a GAF MasterElite roofing contractor and uses GAF Roof Mate Top Coat, HydroStop, and all United Coatings, which are Energy Star Certified to help save energy and money.

Changing the reflectivity or the emissivity of an asphalt or metal roof to coated roof can dramatically increase the comfort level and reduce the temperatures in large buildings or warehouses that are not air conditioned.

The roof coating deflects the sun’s UV and infrared rays away from the building, keeping the roof’s temperature from increasing dramatically.

Some roof coatings can reduce the roof’s average temperature by over 55 degrees Fahrenheit. Lower rooftop temperatures equal a huge reduction of heat being transferred into the building.



If you are on a tight budget and your roof doesn’t need a complete overhaul, a roof coating could be your  best choice.



A roof coating can be applied at a much lower cost than a complete replacement while still achieving your desired outcome.



Are you planning on selling your building soon? It can seem like a lot to incur the cost of a brand new roof if you do not plan to own the building for years to come.

A roof coating can extend the lifespan of your roof (as long as it is in good condition) and at the same time, it can impress potential buyers with the look of a new roof.

Like every property owner, you are probably looking for as many legal tax deductions as possible. In a roof coating project, you just found one!

Coatings are considered roof maintenance and are fully deductible the year the roof coating is completed. According to the IRS in Publication 535:

• "Routine maintenance that keeps your property in a normal efficient operating condition, but that does not materially increase the value or substantially prolong the useful life of the property, is deductible in the year that it is incurred. Otherwise, the cost must be capitalized and depreciated."

So, you can enjoy all of the benefits we’ve already discussed plus lower your tax bill the very same year. Not a bad deal.

Is it Time to Coat Your Roof?

Now that you know when a roof coating can be the best option for your next commercial roofing project, we hope you will give Advantage Roofing the opportunity to serve you with our roofing solutions.

Call and schedule your appointment with one of our roofing consultants today!